AGENDA

26th May 2017 | Shangri-La’s Eros Hotel, New Delhi

0900 - 1000 Hours

Registrations

1000 - 1030 Hours

Announcement: Media Specific Awards

1030 - 1045 Hours

Announcement: Content Marketing Awards

1045 - 1115 Hours

Fire Side Chat​ 

How to drive real engagement on Social Media

Speakers:

  • Prashant Puri, Co-founder & CEO | AdLift
  • Pammi Aunty (Ssumier S Pasricha) | Comedian & Film Actor 

1115 - 1125 Hours

Audience Interaction

1125 - 1145 Hours

Networking Break

1145 - 1235 Hours

Panel Session 1:

Mobile Advertising: The biggest platform is the small screen

  • Storytelling through video content
  • Native Apps, Web Apps, and Hybrid Apps
  • How Brands have enhanced customer engagement through Gamification!
  • How programmatic advertising has redefined Display advertisement! 

Moderator: Rahul Ramchandani, Programmatic Evangelist | DoubleClick by Google

Speakers:

  • Matthias Wurster, VP Marketing & Business Development | Unlimit by Reliance
  • Amit Sharma, SVP & Head - Digital Marketing & E-commerce | Max Life Insurance
  • Avinash Tharani, VP – Sales | Sociomantic
  • Anirban Banerjee, Head-Advertising Sales, Indian subcontinent | Gameloft

1235 - 1245 Hours

Audience Interaction

1330 - 1400 Hours

Announcement: Sector Specific Awards

1245 - 1330 Hours

Networking Lunch

1400 - 1430 Hours

Special Address:

Multiple Versions of Truth

Speaker: Gagan Singla, Chief Marketing Officer | Angel Broking

1430-1500 hours

Announcement: Digital Marketing Awards (Part 1)

1500 - 1550 Hours

Panel Session 2:

Cross Channel Marketing: Route to becoming an omnipresent Marketer

  • Providing a truly integrated experience to consumers by moving seamlessly and in all aspects across devices and channels in real time
  • How can the awareness of consumer’s online behavior help marketers be smarter, make more educated business decisions, and create improved, informed, and targeted campaigns in the long run?
  • Reaching the right individual, at the right time, with the right content and getting rid of the guesswork

Moderator: Avinash Pant, Vice-President | Kenscio Digital Marketing

Speakers:

  • Sai Narayan, Group VP & Head of Marketing | Policybazaar.com & Paisabazaar.com
  • Kanika Mittal, Director – Brand Marketing and Communications | Reebok
  • Sandeep Walunj, Chief Marketing Officer | Reliance Mutual Funds
  • Kavita Chowkimane, Vice President - Sales and Marketing | Portea
  • Nidhi Hola, Senior Director – Marketing | GoDaddy​
  • Ambrash Kapoor, Vice President - Customer Retention | Aviva India

1550 - 1600 Hours

Audience Interaction

1600 - 1620 Hours

Networking Break

1620 - 1640 Hours

Keynote Address:

Building a Future-proof Marketing Strategy! 

Speaker: Deepali Naair, Chief Marketing and Digital Officer | IIFL Wealth Management

1620 - 1655 Hours

Announcement: Digital Marketing Awards (Part 2)

1655 - 1745 Hours

Panel Session 3:

Social Media and Influencer Marketing: Leveraging popularity for Business results

  • Devising ways through interactive content to get traffic to actively participate instead of passively consume
  • Using the right influencers to establish credibility through each social media post or advertisement
  • Enabling real-time responsiveness with the target audience for increased brand engagement and recall

Moderator:

Ravi Kumar, Assistant Vice President - Sales | Adlift

Speakers:

  • Gagan Singla, Chief Marketing Officer | Angel Broking
  • Deepali Naair, Chief Marketing and Digital Officer | IIFL Wealth Management
  • Chetna Sundaram, Head of Digital Marketing - Global role | Intex
  • Archan Banerjee, Head – digital Marketing | Dabur India

1745 - 1755 Hours

Audience Interaction

1755 - 1800 Hours

Announcement: Special Awards

18:00 Hours

End of program with High-Tea

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