Masters of Modern Marketing Awards 2017 - INDIA CHAPTER


Rules And Criteria

1. Eligibility


  • All campaigns active in India between January 01, 2016 and May 10, 2017 are eligible for submission as entries for the Masters of Modern Marketing Awards 2017

  • For the Best Marketing Startup Award, entries shall be accepted from all the Start-ups which have started operating only on or after April 01, 2013


2. Important Dates


Entries Open

February 1, 2017 ( 8 : 00 AM)

Entries Close

May 10, 2017 ( 10:00 PM )

Announcement of top Nominees

May 17, 2017 ( 04:00 PM )

Masters of Modern Marketing Awards Ceremony

May 26, 2017 ( 05:30 PM )

3. Evaluation Criteria


  • Entries across all Categories and Sub-categories (except Marketing Agency of the Year) shall be evaluated on the following criteria carrying equal weightage (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):

    1. Creativity and Innovation

    2. Strategy and Execution

    3. Disruption in the market

    4. User experience/feedback/review

    5. Impact/Reach

    6. ROI/Results

  • The Marketing Agency of the Year Award shall honour the agency which supercedes the others in the Grand Score. The Grand Score of each agency shall be an aggregate of following:

1. The total number of entries made across all the categories of the mCube Awards 2017 (3 points per entry)

2. The number of entries qualifying to the Top-5 nominations and their cumulative bonus points (5 points per nominated entry)

3. The number of Awards won by the agency and their cumulative bonus points (10 points per winning entry)

GS = [No. of Entries] X 3 + [No. of Nominations in top 5] X 5 + [No. of Winning Entries] X 10

  • The verdict of the Jury on the winners of each category shall be final and binding, and the mCube Awards 2017 or its Jury Members shall not be answerable to any person or entity for the judgment.


Entry Fee:

Entry Date

Entry Slot

Amount per Entry

February 1, 2017 - March 3, 2017

Early Bird

INR 4999 + ST

March 4, 2017 – April 21, 2017

Regular Entry

INR 5999 + ST

April 22, 2017 – May 10, 2017

Late Entry

INR 6999 + ST

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