MASTERS OF MODERN MARKETING 2017 - INDIA CHAPTER
Prashant Puri is the co-founder & CEO of AdLift, a Digital Marketing Solutions company headquartered SF Bay Area with offices in Gurgaon, India.
An alumnus of Columbia University, Prashant is a digital marketing expert having an extensive 13 years of industry experience. With his ability to build websites into multi-million dollar enterprises, he played an instrumental role in setting up the company and taking it to a high growth trajectory.
Recently, Prashant has also founded a new venture, Yral (pronounced ‘Viral’) which is a joint venture between cricketer Yuvraj Singh’s YouWeCan and AdLift. Yral is a platform that connects advertisers with celebrities by leveraging their social media network.
Prior to founding AdLift, Prashant played the Head of Global Marketing at eBay’s comparison-shopping arm - Shopping.com, where he established footprints of the company worldwide. Before that, Prashant’s leadership role at Yahoo! revolved around cutting edge technologies that focused on driving synergies between search and display.
In 2005, he successfully nurtured A&T Interactive into the second largest local search player by leading their foray into the digital marketing world.
Vetted as an industry expert and veteran, Prashant is being invited to speak at numerous digital marketing conferences and conventions around the world, including SMX, SES and Pubcon; and has contributed to several search marketing journals including Search Engine Journal and Marketing Pilgrim.
Today, AdLift is one of the country’s top search marketing firms, focused on delivering digital marketing ROI. To keep company’s elevations high, Prashant works closely with a number of Fortune 500 companies including PayPal, eBay, Overstock & Barnes & Noble, helping them increase their search market share.
Prashant is an avid skier and loves hitting the slopes every chance he gets! In summer, he enjoys the occasional rafting and kayaking.
Mr Gagan Singla is the Chief Marketing Officer of Angel Broking and the core member driving Angel in its growth trajectory in the digital world. A technologist by training and marketer by passion, Mr Gagan Singla is one of those rare professionals who can simultaneously handle responsibilities of a marketer and a data scientist. In fact, his analytical, data-driven approach adds a new dimension to marketing. With unmatched skills in Marketing, Technology and a thorough understanding of Analytics, Mr Singla is leading the Digital Transformation at Angel Broking. Mr Singla’s Core Competencies include digital and mobile strategy, digital marketing and scaling, customer analytics and insights, product management, data and technology driven enterprise transformations, brand building, Corporate Communication and
With more than 12 years of experience –primarily in delivering large analytics-driven transformations across multiple sectors and geographies, Mr Singla is the go-to man when it comes to devising strategies that are extremely focused and stakeholder-specific. In his eventful professional career, Mr Gagan Singla has worked with prominent names like Hughes, PwC, Deloitte and Quikr India with extensive assignments in the UK and the USA. Prior to coming on-board with Angel Broking, Mr. Singla was the global CMO of Simplilearn, an online education provider of professional certification training, based in Scotts Valley, California, USA. Mr Singla contributed significantly to Simplilearn’s marketing efforts in India and Global Markets.
Ssumier S Pasricha is an Indian Television and Film Actor having risen to popularity portraying Shubroto in Code Red (Indian TV series), Shailu in Sasural Simar Ka on Colors (TV channel) & Randy Bhai in a Musical English play “Mahim Junction” Produced & directed by Shekhar Kapur / Sohaila Kapoor. His recent creation Pammi Aunty on social media has become a rage among the audience, Pammi Aunty is a middle aged Punjabi woman who has an opinion about everything. This character who has taken the internet by storm has spared nothing from Brexit, to UEFA Euro 2016, Airtel 4G and Game of Thrones. She rants about everything under the sun. Sporting giant pink glasses, her hair tied in a towel with the stuck-on curlers she criticises her daughter-in-law in her typical Punjabi accent. This Punjabi aunty is on a roll and she is hilarious.
Ssumier is fluent in 6 Languages. He has worked in more than 30 plays and has performed in both National and International theater festivals with renowned directors like Sohaila Kapur, Shekhar Kapur, Vivek Mansukhani, Sabina Mehta Jeitly
Deepali Naair has 20+ years of experience in Marketing, E commerce, Brand, Product & Sales.
She has held leadership positions with Mahindra, L&T Financial Services Group & HSBC. She has also worked with brands such as Tata Motors, BPL Mobile, Draft FCB-Ulka and was the Marketing Manager for Saffola and Mediker at Marico. Her financial services experience constitutes of HSBC Global Asset Management and L&T insurance where she was Head – Marketing, E-Commerce and Customer Service. She also managed marketing for L&T Financial Services IPO and L&T Infrastructure Bonds.
She last led Marketing, Brand, Digital, Analytics, E-Commerce & Inventory Sales at Mahindra Holidays as Chief Marketing Officer. Both Digital & Inventory Sales has seen tremendous growth under her leadership. She also led the Digital Marketing Training for Mahindra Group as a member of the Group Mahindra Sales & Marketing Academy.
In the last 6 years, on the back of success of digital business at Club Mahindra & setting up the successful e-commerce business at L&T Insurance she has been invited to speak at technology & digital forums across the country and at International forums such as India Digital Summit, Ad-Tech, I-Media, CeBIT and DMAi. She has been a jury member numerous times for AdClub’s EMVIES, EFFIES, ABBYs; IAMAI Digital awards & DMAi awards.
Selected Awards & Recognition:-
2015, ‘Content Marketer of the Year’ award by DMAi
2014, SocialSamosa listed Deepali one of the top 8 futuristic brand heads in India.
2013, ‘Leading Woman in Insurance’ Award
2013 "50 Most Talented Brand Leaders of India” by The World Brand Congress
2012, PaulWriter recognized her as one of the top 50 CMOs for the Marketing & IT Recognition (M.IT.R) program for using technology to enhance marketing.
She enjoys teaching and mentoring and has mentored students and e-commerce start-ups. (Guest faculty at SP Jain Institute of Management & Research, Mumbai)
Kanika Mittal took up the role as Marketing Head of Reebok India at the definitive moment when the brand
positioned itself as the fitness initiators and authenticators of India. With a healthy challenge ahead of her, she undertook her role with a single minded approach to innovate and introduce fresh ideas in every aspect of business. Some of these initiatives included Reebok’s massive brand campaign featuring 3 fitness icons – MS Dhoni, John Abraham and Nargis Fakri to reinforce the fitness positioning , the path-breaking digital innovation ‘Ignite your Fitness Fire’ and more recently a successful global launch for the Reebok ZQuick. Her leadership also led to clutter breaking Retail, OOH concepts with PR & Digital playing a key role in orchestrating the reach and engagement quotient of various marketing programs. The latest addition to her achievements is the undertaking of John Abraham and Nargis Fakhri as the fitness ambassador for Reebok India.
Over the last 7 years as part of the Marketing team at Reebok Kanika has had a range of incredible results across the Communications mandate including Integrated Marketing, Corporate Communications and PR, Research, Product launches and transitioning to a new positioning for the brand. Through marketing innovations, topical digital initiatives and an ability to optimize her budget for best results, Kanika has helped Reebok gain a strong foothold in the consumer mind and heart space while keeping commercial and business objectives at the heart of all strategy. She has been an integral part of the leadership team and has effectively led the communication of the brand to convey their reinforced fitness positioning.
Kanika has many successful campaigns under her belt including the recent ‘Live with Fire’ campaign featuring MS Dhoni, Nargis Fakhri and John Abraham, the highly innovative ZQuick Campaign, the clutter breaking EasyTone campaign, the campaign which transformed Reebok into a fitness brand - CrossFit and RealFlex and more.
As a professional, Kanika is insightful, hands-on, and believes in managing her team by empowering them. Kanika completed her Bachelors in Commerce from Delhi University followed by a 2 year MBA from MICA wherein she majored in Brand Management and ranked in top 10% of her batch.
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Sandeep has 20-plus years of proven track-record in Building and Transforming businesses to Higher Profitability through Nurturing Brands, Process & Product Innovation, Digital Sales & Marketing and Strategy Formulation & Implementation.
He has brought success to top-notch assignments across Blue Chip FMCG, BFSI and Retail companies across India & Middle East North Africa; through relentless focus on values-driven sustainable growth.
He has senior management experience in Strategy, Systems & Skills development, P&L Driving, Recruitment & Talent management, Setting up/ strengthening Marketing Departments as well as founding a New Business Division.
Ravi Kumar is a Digital Marketing Consultant and currently working as Assistant Vice President-Sales and BD with AdLift. Riding on the digital wave while serving companies likes AdGlobal360, mydala and Digital Monkeys, Ravi has experienced the digital world as a universe that provides the perfect blend of applied strategy and creative flair. Successful and appreciated completion on digital marketing projects has increased his enthusiasm and continues to bring together individuals, companies and brands to produce creative digital solutions. Ravi is also very active in sharing his knowledge via webinars.
His expertise includes Internet Marketing Consultancy, Digital and Integrated campaign strategy, Digital Business and marketing strategy, business analysis and processes, online learning, pitches, mentoring / training junior team members.
Apart from his digital proficiency, he has also participated in events like India : AdTech, IAMAI events, iMedia, Retail Congress - Francise India, Click Asia Summit, Singapore: clickZ, Digital Travel Summit, AdTech, eTail Asia etc.
Archan has 10 years plus experience in digital marketing. He was awarded the Most Influential Digital Marketing Leader In India 2015 WMC, CMO Asia.
Some of his core strengths are:
Matthias has over 20 years of marketing and business development experience with a focus in the Telecom and High Tech industry. He has worked for Deloitte Consulting and consulted amongst others Vodafone, Deutsche Telekom as well as Daimler and other Automotive companies. He has a Diploma in economics (University Bayreuth), an MBA (University of Brighton) and holds a PHD from the University of Potsdam.
As a Vice President at Unlimit – the newly founded business unit of Reliance Group solely focused on IoT B2B customers – he is responsible for Marketing and Business Development. Dr. Wurster lives and works in Mumbai, India.
Rahul helps marketers break down the silos in Digital Marketing and achieve a unified view of their customer, across marketing channels and devices. By leveraging the search “intent” signals into Display, Social and Video advertising, and enabling personalization at scale. He helps digital marketers in making their practice more efficient and accountable.
As a Digital Marketing Practitioner in his previous role, he had played an instrumental role in building India’s largest non travel e-commerce almost from scratch. Armed with this knowledge of knowing what really works, he now endeavors to help other advertisers surpass their goals and expect much more from Digital with the most advanced and comprehensive Digital Marketing Platform available in the market: DoubleClick by Google.
He has been featured on CNN Money and Fortune magazine for one of the “6 ideas for changing the world”.
He has been awarded the Best Digital Marketing Professional Award by the CMO Council and World Brand Congress.
Rahul is extremely passionate about Digital Marketing and Technology, likes doing things differently and is very fond of traveling, trekking, food, squash, badminton and swimming.
Specialties: Digital Marketing, E-commerce, Social Media, Online Analytics, Mobile & Internet technology, Business Strategy, Consulting, Product Management, Business Development, Evangelism, Start-ups.
An integrated Marketing Communication professional, with over 14 years of experience in Marketing Communication of which over 3 years has been with Bajaj Electricals Ltd. as General Manager – Advertising and Brand Development.
Specialized in devising integrated marketing communication plans, mining consumer insight, trade communication and branding, media implementation, managing digital communication and social assets, etc.
Ridhima Kapoor is currently heading Gameloft Marketing for Indian sub-continent, Malaysia and Singapore. Having worked with both brands and start-ups across IT & Mobile VAS, Ridhima perfectly blends the traditional marketing methods and new digital initiatives for holistic 360 marketing initiatives. She is passionate about digitization of different aspects of business like consumer & market insights, product innovations, brand building, customer acquisitions, building communities & word of mouth through brand advocates. At Gameloft, she is working closely with leading Mobile OEMs, content developers and media agencies for co-joint marketing activities.
Experienced hand in managing customer service & collection revenues across Call Center, Telecom, Life Insurance operations with more than crores in revenues, & high-growth & established companies.
Participative management professional; results focused, practical and progressive leadership experiences have created a passion for surpassing financial and service objectives via a combination of excellent service delivery, lean operating methods and incentive driven rewards for team achievement. Derive genuine pleasure from transforming high potential staff into outstanding performers demonstrating the creativity critical to financial and operational success. Core professional competencies include:
• Multi unit operations management
• Cross Functional Team Coordination
• Managing Channel Partners & Sales Multipliers
• Customer Communication & Marketing
• Facility Management
• Analyzing business sustainability and growth and preparing MIS
• Identifying recruitment and training needs
• Customer Service and Customer Relations
• Team Building and Staff Retention
• Business Migrations, Transitions
• Employee Motivation
• Process & Quality improvement
• Heading Call Centre and Team Management
• Persistency operations in Insurance Industry
• Managing voice and non voice operations of telecom industry
Specialties: Sales, Marketing and Business Management Medical Devices Industry
Sandeep possess over 17 years of experience in the area of Medical Equipment and Diagnostic industry predominantly in Sales & Marketing domain with P&L responsibility.
Expertise in driving growth in nascent markets through market creation, share gain and market penetration. Diverse experience in B2B, B2C and B2G markets. Ability to zoom in (details and sharp focus on execution) and zoom out (big picture decision making).
Key capabilities include strategic thinking, high level of commercial acumen, key account management, channel management, manpower management, and business model innovation.
Strong executional capabilities to implement strategy and transform teams into highly productive resources.
Commercial success with new start up within conglomerate and transitioning business from box selling to solution selling.( Have been awarded with best entrepreneurial initiative global award)
Succceful track record of coaching, grooming talent and preparing future leaders.
Key Functional Areas handled: Defining Market Needs, Building Strategy and Action Plan to meet business objective, Market Segmentation and Product Mix, Market Intelligence, Data Analysis, Budgeting Product wise with defined ASP, Coordination with Supply chain, Product Training, Product Launches, Sales and Marketing tools like Newsletter, Training manuals, Objection bank etc…, KOL Relationship, Channel Management
Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post and other getting 40 million views in a week. He also won the Content Marketer of the year in 2016. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator. He heads content marketing at ixigo. From ideation to execution he has been instrumental in making video marketing a growth hack. From driving app installs, to skyrocketing reach with videos. “In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Aashish has been on stage at events at IIT Bombay, DMAI, Internet and Mobile Association of India (IAMAI), ClickAsia, FICCI, Ashoka University, Bridge Business School, Digital Marketing Summit – Asia, sold-out masterclasses at DMAasia Delhi & Mumbai, Webit.India, NDTV, TiE Travel Marketing Summit, NIIT and YourStory Mobile Sparks. He blogs at www.aashishchopra.com and is working on his first book on viral marketing.
Enterprising and customer focused passionate work experience in Marketing Strategy Development & Execution, Consumer research, Brand building, Advertising & Product Management, Lifecycle Management, Online & Mobile Marketing, Loyalty Programme Management and Integrated Marketing Communications for diverse sectors like FMCG, Banking & Financial Services.
Specialties: Brand & advertising management, Product management and driving brand salience, business volumes & portfolio profitability through Market Research and marketing programmes involving ATL and BTL advertising, cross-functional projects, pricing, policy, and new product launches.
Nidhi Hola is the Sr. Director of Marketing at GoDaddy India, the world’s largest technology provider dedicated to small businesses. She leads the strategy development & execution of marketing campaigns for GoDaddy in India, helping position the company as the largest platform for Indian SMB's and entrepreneurs to get online and grow their businesses.
With over 17 years of experience in marketing & communications, Nidhi is proficient in the creation & execution of performance-driven, integrated B2B & B2C campaigns in corporate & agency environments.
In her current role, Nidhi is responsible for driving all aspects of marketing, advertising, branding, sponsorships, marketing alliances, research and channel marketing. She is also responsible for orchestrating the company’s PR and social media campaigns.
Nidhi believes that execution is also a strategy and the two are inseparable
Kavita heads sales & marketing at Portea, India’s leading in-home healthcare provider. She is a Consumer Marketing Enthusiast with 10+ years of experience across FMCG (Marico), PCs (Dell India) & E-commerce (TaxiForSure). She is very passionate about all things marketing & start-ups. Loves to translate consumer insights & ideas into tangible business results. She is an alumnus of IIM Ahmedabad & NITK Surathkal.
Her core strengths include Brand, Marcom, Offline & Online Marketing Campaigns, Demand Management, Customer Experience, Go-To-Market Strategy, Online Analytics, Budget Allocation & Management
? Awarded one of the ’50 most influential digital marketers in India’ by CMO, Asia in association with World Brand Congress in 2015
? Awarded Golden Globe Tigers award for being ‘The Most influential digital marketers - women’ in 2016, in Malaysia
? Won 8+ awards in digital & Social media marketing for various campaigns
? 'The Gujarat Lions' - IPL Team owned by Intex was lauded for being the most talked about team on facebook.
A seasoned professional with 8 years of core experience spearheading the digital marketing and total experience in marketing for around 15 years. Currently leading digital marketing at Intex & IPL Team - The Gujarat Lionsm(Owned by Intex). Also one of the few professionals in marketing having previous experience of ATL / BTL. This has given a better understanding to amplify activities on digital platform.
• Digital Strategy – Develop global and domestic digital strategies including Innovative solutions in digital space, social media, content, viral, SEO, rich media demand generation and CRM strategies. Created conversion metric strategies, lead generation, social monitoring for B2C and B2B environments.
• Social Media Management– Experience of social media as a science and how it helps feed one of the basic human need of communication enabling businesses to drive engagements through tools like FB, Twitter, LinkedIn, Instagram, Pinterest,YouTube for B2C & B2B environment
• Web Development – High end projects like www.intex.in (India & Global) to drive strong business results for competent user experience through persona based approach.
• SEO: Hands on experience of implementing an efficient SEO strategy
• ORM – Best in category responsiveness and problem resolution.
• E-Commerce: hands on experience in setting up the complete e-commerce system & new strategic initiatives for e-commerce vertical.
As Group Vice President & Head of Marketing, Sai is responsible for leading the Brand, Marketing & Social Media efforts at Policybazaar Group Ventures – Policybazaar.com & Paisabazaar.com. He carries a decade of experience across Brand Management, Advertising, Digital Marketing, Social Media and PR functions. Prior to joining Policybazaar, he had worked within marketing and brand management roles at leading insurance companies, Max Life insurance and Aviva India. During the early part of his career, he has also worked with leading advertising agencies like JWT and Publicis India.
Avinash is a performance driven B2B and B2C Sales and Marketing expert with more than 20 years of experience. He has worked with traditional and digital media for last 2 decades and got a good understanding of integrated media and marketing solutions. He has been leading and mentoring strong and successful teams to turn around businesses. He has worked in markets across India and worked with clients across verticals. Weaving creative solutions to successfully address complex marketing challenges has been his expertise.
His goal is to make a positive difference to the lives and fortunes of the people, clients and organisations he ever work with. He is a movie freak, a biker and an avid traveler. His interests have helped in boosting his creative fertility. His key strengths include Business Development, Ideation, Key Accounts Management, Leadership, Mentoring and Networking.
Digital, Marketing & Business leader with deep consumer understanding & strategic perspective built about 17 years of Digital Marketing, E-commerce, Digital Product Management, Brand, Media & Research experience across diverse categories spanning financial services, media, IT peripherals, beverages & automobiles.
Believer in perpetual beta while navigating the pixel ocean that today's businesses are swimming in.
As a Vice President - Sales at Sociomantic, Avinash Tharani is responsible for working with brands and advertisers to fulfil their online marketing needs across India. Avinash has an illustrious career of sales and business development that spans more than a decade across organisations like Times of India, Affle & India Today. In the last stint with India Today where he spent more than 5 years, he built the base for India Today Digital & soared them to new heights. He has worked across platforms on Display, Mobile, Content And serviced clients across various verticals.