Vishesh Sharma
CMO | Bajaj Financial Securities Ltd
A FinTech Marketeer, striving to make financial ecosystem inclusive for millennials!
“My success lies in turning cost centers into revenue centers for organizations and building organic
ecosystems, which deliver not just sustainable but also scalable business growth,” says Vishesh
Sharma who has recently joined Bajaj Financial Securities as its first Chief Marketing Officer.
Vishesh belongs to a rare breed of professionals with a journalistic background who have
transcended the world of Finance and entered the highest echelons of Marketing. Previously, he was
the Chief Marketing officer at Ashika Group, India’s leading diversified financial services group with
four key business verticals including Retail Broking, Institutional Broking, Startup Funding and Global
Family Office Services.
Vishesh’s experience cuts across diverse marketing disciplines, including brand communication,
content marketing, corporate communications, reputation management, product marketing, public
affairs, and financial education. He started his professional career with The Hindu, and continued his
journey with renowned publications, including Dalal Street Investment Journal and Progressive
Media Group. Thereafter, Vishesh switched to the corporate world and worked with reputed
companies including Sharekhan by BNP Paribas and Angel One before joining Ashika Group.
Throughout his career, Vishesh has been recognized for his remarkable professional
accomplishments. In 2020, he was named Content Marketer 40u40 by Exchange for Media and the
Marketing Leader of the Year in the BFSI segment by Nasscom. A year later, he was honored as the
Rising Media Star by Best Media Info, Corporate Communications Person of the Year by AdGully, and
40u40 PR Professional by Reputation Today. He won Gold at Inkspell awards under the category of
Content Marketing Professional 2021. Vishesh was also bestowed with Excellence in PR award by
Adgully under their Leader 2.0 awards in 2022 and was also felicitated by World Marketing Congress
as one of India’s Top 50 Influential Marketing Leaders.
Recognised as a thought leader in Fintech Marketing, Vishesh is a frequent keynote speaker at many
educational institutes and thought-provoking events like IIT FinFest, Amity University, IMT Nagpur,
NMIMS, among others.
He strongly believes that 3Vs (Voice, Vernacular, and Video) are the key pillars that will define his
legacy as a Marketeer over next 10 years